47 products. Butters, ciders, condiments, confits, jellies, marinades, spreads, vinaigrettes. The full pantry. All on white. All consistent. All theirs.
The brief was simple: packaging, ecommerce, retail. Clean CPG visuals across an artisanal range. The challenge was keeping it both. Handcrafted and commercial. Because those two things don’t always want to get along.
The six ciders shown here are a good example of that. Each bottle, shot in studio. Clarity, surface texture, label color. All of it has to be right. You’re not hiding anything on white.
The brief was simple: packaging, ecommerce, retail. Clean CPG visuals across an artisanal range. The challenge was keeping it both. Handcrafted and commercial. Because those two things don’t always want to get along.
The six ciders shown here are a good example of that. Each bottle, shot in studio. Clarity, surface texture, label color. All of it has to be right. You’re not hiding anything on white.
